When a potential customer in Wolverhampton searches for the service you offer, three businesses appear at the top of Google before any website results. That cluster of three — the map pack — captures more clicks than everything below it combined. Getting into it, and climbing to the top of it, is one of the highest-value things a local business can do for its growth. This guide explains exactly how Google decides which businesses appear there, and what you need to do to make sure yours is one of them.