Most business owners with an underperforming website assume it’s neutral — a box ticked, a presence maintained, something that isn’t helping much but isn’t hurting either. That assumption is almost always wrong. A website that doesn’t convert isn’t sitting quietly in the background. It’s actively damaging your reputation every time a potential customer visits, loses confidence, and clicks away to a competitor. Here are the seven most common signs that your website is costing you business — and what each one tells you about what needs to change.